Here's a quick summary of our recent updates to Rank Tracker.
In the campaign creation wizard, we automatically find the best keywords for your campaign, in terms of their relevance to your business and the additional traffic they could bring. We brought this feature into our Rank Tracker so you don't lose out on easily available high-quality keywords after going through the wizard. We source these keywords in order, from our keyword database and our AI-powered keyword research tool. The feature is now available to you at any time from the Add Keywords sidebar.
Also known as "People Also Ask", you can now see the questions that appeared in the SERP feature without having to download the SERP. In the keyword sidebar, under the Overview tab, you can see the questions that appeared in the latest Questions SERP feature (marked in blue if your website was present). This is only available for tracked campaigns.
You don't have to prepare your file in a specific format to upload your keywords through CSV anymore. As long as there is a column called 'keywords' in the CSV, we process it with OpenAI and detect the groups that they should be imported into. With this update, create campaigns with your own keywords smoothly, and save time on formatting.
Our Content Audit module is a comprehensive dashboard that surfaces opportunities to improve the content of the ranking pages for your keywords.
It proactively crawls landing pages and identifies a range of optimization opportunities, such as pages with missing or suboptimal titles or H1s, cannibalization issues, or keywords with missing pages.
Content Audit also captures the key content changes that had an impact on Visibility, to help you scale good practices and guide your content iterations.
Let's see the latest updates we made to improve your experience with Content Audit.
For Draft Campaigns, the Content Audit module used to be limited to surfacing only the categories of content opportunities and the keywords or landing pages that trigger them, but our users couldn't access the valuable data that justifies the opportunities, in the Opportunity sidebar.
With this update, we remove this access restriction, so you can view all the opportunity data you need to make decisions on how to improve your content.
This level of granularity unlocks key metrics that now allow you to analyze and prioritize your content opportunities at the keyword level, such as search data, ranking data, and the percentage of clicks on organic results. All of them are further processed by the Opportunity metric, which helps you focus on the content improvements with the highest potential of improving your website's Visibility.
We've also added the option to filter Content Audit results by specific Keyword Groups, enabling you to focus your content analysis on specific sets of keywords based on priority.
You can access the filter both on the main Content Audit page and within each Optimization Category page for more flexibility.
Filtering by Groups enables more targeted analysis like:
With this granular filtering, you can drill down on the Content Audit data most relevant to your goals.
Check out these improvements and let us know of any other ways we can help you make the most out of your Content Audit data! ➝ Try now
With the new feature recently added to the Forecast, you can now set a target rank range for keyword groups when setting up your scenarios. This allows you to create more flexible projections and analyze a range of possible outcomes, instead of tracking a fixed target.
The forecast estimations now contain ranges of values, so that you and your clients can calibrate your expectations of the SEO campaign results to fall within those ranges, rather than aim for either the most ambitious or the most conservative scenarios.
Forecasting with a Target Rank Range
In the first step of the Forecast Wizard, we have introduced a new option called "Target Rank Range".
When enabled, a second column is added to the "Target Rank" section, allowing you to select two target ranks for each keyword group in your scenario—a higher target and a lower target.
By enabling this option, the preview estimations for Additional Sessions and Additional Conversions throughout the setup will be calculated as a range, based on the two target ranks. This enables you to visualize the potential outcomes more accurately.
Analyzing the Range of Forecast Results
Once your scenario is saved, the forecasted results are displayed in ranges. Each result metric, including Additional Traffic (Sessions, Conversions, Revenue), Total Traffic, and the Ads Equivalent, is presented as a range between the least and the most you can expect.
The Monthly Forecast chart also showcases two sets of visual representations, one for each target, for all traffic metrics such as Sessions, Conversions, Revenue, and Visibility & Average Rank.
The Scenario sidebar now reflects that the goal is set between two targets, displaying the corresponding ranges for Target Rank and Target Visibility. This allows you to grasp the potential variations in your forecasted outcomes.
Tracking the Targets with Objectives
When you decide to start tracking the campaign and set your forecast scenario as a Campaign Objective, the target ranges get reflected in the Detailed tab. This enables you to track your progress against both the best-case and worst-case scenarios at a keyword level. You can easily visualize where you stand between these two extremes.
For each keyword in the objective, you can view the monthly estimated target rank range values, in the keyword target popup chart. This helps you see where to focus and prioritize your efforts on the keywords that are outside the estimated rank range.
Check out this new feature in your own Forecast scenarios ➡️ Try now!
We have recently integrated the Content Audit tool into the Forecast, enabling you to quickly identify what to focus on in order to achieve your target objectives.
This integration allows you to discover content optimization opportunities and their potential impact. By crawling the ranking pages of the keywords in your campaign, the Content Audit surfaces:
For each content optimization category—and the keywords covered within—you can see the number of impacted keywords, the percentage of searches leading to organic results out of total search volume for those keywords, the total Search Volume and Year-over-Year Trend, current Visibility of your website for those keywords, and the average Opportunities score. This provides an efficient way to understand the impact of your optimization actions.
The Forecast includes a summary of these insights for each scenario you create. By clicking on it, you get the lost of content issues in the Content Audit, based on all keywords included in the scenario.
Content Audit is also available for draft campaigns (part of the Build plan), displaying a one-day content snapshot of the ranking landing pages of added keywords. The full list of issues under each category and the Key changes correlated with Visibility trend in the last 30 days (top widgets are available for daily tracked campaigns.
Check your content optimization opportunities too!
The Organic Traffic module is also available for the SEOmonitor Build plan. This provides you with a snapshot of the organic traffic data from the last 30 days.
The feature is available if you have connected your campaigns to Google Analytics and Google. The connections provide the sessions, conversions, and goals the organic traffic for your campaign keywords and help you deliver more precise and reliable forecast projections.
With traffic data, the Forecast calculates Inertial Traffic, which puts the estimated Additional Traffic into perspective—as it can predict how much value the SEO campaign can bring to the business.
Access to the Organic Traffic module also unlocks uncovering other valuable keywords—which aren’t currently tracked in the Keywords module (the on-demand Rank Tracker)—thus supporting your keyword research process.
We've also streamlined the process of connecting to Google Analytics and Google Search Console. Build accounts can now connect Google Analytics & Google Search Console at a later time - and not only during the campaign setup - from the Campaign Settings.
Additionally, all account types can now link to their GA4, in addition to Google Analytics, directly during the campaign setup via the “Connect Google Analytics” step.
If you are on the Build plan and haven’t already connected GA & GSC, go to your campaign settings to get organic traffic data and enhanced forecasts.
Archive keywords strategically, not permanently. When you archive keywords in the Rank Tracker, we automatically move them to a dedicated list in the Keyword Vault.
This gives you ongoing monthly data and control so you can monitor performance and new opportunities on these unused keywords. No more losing track of keywords that you aren't actively tracking daily.
This helps you keep an eye on the keywords for which you don’t need daily data — instead of having no data — and easily decide if and when you need to move them back to the Rank Tracker.
Easily reactivate keywords whenever you need to focus on them again. Just switch them back from your "Archived tracked keywords" list in the Keyword Vault (under the Research Module) to the Rank Tracker.
With the Keyword Vault, you can maintain an unlimited number of lists of unlimited keywords. Their data gets updated monthly, enabling you to manage your keyword tracking efficiently without losing sight of future opportunities.
See for yourself - check your Keyword Vault after having archived any keywords from the Edit Mode.
We have recently added significant updates to our Forecasting product, aimed at helping you have more control over your SEO estimates and track your progress toward them through key performance metrics.
The tool now provides more options for selecting the speed of achieving specific rank goals.
You can configure the forecast per month for each keyword group, taking into consideration 3 main rank segments:
- keywords from outside the top 100 that would be in the top 100
- from top 100 to top 20
- from top 20 to target rank
The increased flexibility in setting up the forecasting timeframe brings more accuracy to the total additional sessions, conversions, and revenue estimates over time.
You can now view the estimated forecasted results in terms of Visibility or Average Rank projections besides sessions, conversions, or revenue. This helps you better understand your keywords' performance over time.
The Visibility is the blended version (desktop & mobile), while the Average Rank is the blended rank (desktop & mobile) weighted by Search Volume.
You can find them on the Monthly Forecast chart—the scenario will show the estimated data. At the same time, the objective will display both the actual and the estimated Visibility or Average Weighted Ranks.
When you set a Forecast Scenario as an Objective, a new group called "Objective | Forecast" is automatically created in the Rank Tracker, aggregating targeted keywords for easy tracking. This way, you can see and act on your progress toward your goal daily.
This feature is available for the accounts with access to the Measure plan, which also includes the Rank Tracker.
The Forecast top stats have been redesigned, reordered, and their data reorganized, so you can easily get a glimpse of the key SEO & business outcomes. Total traffic (former "Improved Traffic"), Inertial Traffic, Additional Traffic, and Ads Equivalent now display Total Sessions as the main data, and Total Conversions & Total Revenue as secondary data at the bottom of the widget.