We’re excited to introduce AI Clustering and new updates to Automatic Keyword Research—two powerful features to enhance your SEO workflow and save you valuable time. With Automatic Keyword Research, you’ll instantly discover high-value, relevant keywords tailored to your site, while AI Clustering organizes all your keywords into clear, actionable groups on the spot.
Keyword research is time-consuming but essential for your SEO strategy. It’s not just about finding any keywords; you’re searching for high-volume, relevant terms that align with your business, balance informational and commercial intent, and promise strong organic CTRs—so when you reach the top ranks, they truly drive impact. It’s a time-consuming, complex process that often feels overwhelming.
That’s where Automatic Keyword Research comes in—identifying impactful keywords that check all these boxes, so you can focus on strategy rather than sifting through spreadsheets.
Our keyword research targets relevant, realistic opportunities—unlike traditional tools that overwhelm with irrelevant options. Here’s what you get:
Try it on both new and existing campaigns: Automatic Keyword Research uncovers fresh opportunities in every new campaign you create, with the flexibility to opt out if needed.
Save hours with AI-powered keyword grouping into organized folders and subfolders—tailored perfectly for any campaign, whether it’s high-tech, retail, or a flower shop. AI Clustering scans your entire website, identifies its services or products, and automatically groups relevant keywords into folders that align with the site’s structure.
Each AI group works exactly like your existing keyword groups, providing access to essential metrics, including the Group Opportunity Score, Visibility Score, and the impact of SERP features on organic CTRs.
Activate AI Clustering on any campaign—it enhances your keyword grouping without changing your existing structure.
September brought powerful updates to help you streamline your SEO work. We introduced subfolder-level tracking for better insights on large sites, improved AI Overview tracking across markets, and made it easier to tap into automatic keyword research, curated specifically for your campaigns.
Keep track of all your ranking keywords in Vault. Use this to enhance your keyword strategy and monitor competitor performance, all without affecting your tracking budget.
We now automatically identify keyword opportunities and add them to your Vault. We're launching this feature gradually; watch the rank tracker for updates.
Our Keyword Research database now includes topics for France, offering the same comprehensive data you rely on in the UK and US. More regions are coming soon.
Easily track your selected keywords with one click and monitor ranking changes over time after publishing your article.
Type any keyword to instantly get real-time SERP data, search volume, and keyword clusters to kickstart your content.
We track AI Overviews more reliably across all markets, staying updated with its constant changes.
We now track this feature for each keyword. If detected, an icon will appear next to the keyword.
You can now track rankings at the subfolder level, ideal for targeting specific sections of large sites like e-commerce categories.
We're introducing Content Writer: our AI-powered feature that finds high-traffic opportunities, creates data-driven briefs, and generates high-quality, brand-aligned articles in minutes.
Reduce costs, maintain quality, and increase output with an all-in-one agency platform. Start a Content Writer trial in-app.
Starting today, you have access to our unique take on search intent. By using AI to analyze each of the top ten landing pages ranking in the SERP, our intent feature is more accurate, nuanced and actionable than a simple blanket intent for the entire keyword.
With Keyword Intent, you can:
Gain insights at the group level with intent breakdowns by keyword count and search volume percentages.
View the search intent breakdown at the keyword level in the Overview (Keyword sidebar). See the percentages of each intent type for specific keywords, based on top search results content.
Use the new Content Audit feature to detect and fix keyword intent mismatches, improving your rankings.
Starting today, you have access to the most in-depth "AI Overview" tracking available: track website and brand mentions, access daily snapshots, and run custom analyses with raw data access.
Identify how many keywords trigger AIO snippets and see if your site is listed.
Detect if your brand is mentioned in the AI Overview using your already set-up brand keywords.
Track AIO presence over time with SERP Feature History. Be the first to find which SEO activities lead to website or brand mentions in the overview.
Explore how AIO affects your visibility with a new metric: AI Overview Visibility. Blend it with session or visibility data to see the impact on your campaigns.
Identify competitors' SEO visibility changes and the influence of AIO on their gains or losses.
Get daily snapshots of the "AI Overview" SERP feature for mobile and desktop. Track its layout and content as it evolves and changes daily.
For easy access, you'll find an "AI Overview" folder that shows keywords triggering this SERP feature. Additionally, you can build more sophisticated groups using the available filtering mechanism.
Run large-scale reports with raw data access. Give your clients confidence that you understand their changing landscape, how it will affect their visibility and how to leverage AIO for maximum gains.
Hey there,
API 3.0 is now live! 🙌.
The new API endpoints cover more ground, and are better organized and documented, making the data access cleaner, and the report generation easier and quicker.
To ensure the continued success of your campaign, you might want to collate, group and/or analyze the data differently to identify any new correlations and make new connections. You might also need to build customized reports for your clients quickly.
API 3.0 is here to address these needs.
What is API 3.0?
A new version of our API that facilitates reliable access to all key data points and metrics that are available on the platform so that you can retrieve, analyze, visualize, and report them quickly and efficiently.
What's new with API 3.0?
This new version is fully remodeled based on our enhanced platform and has well-organized endpoints, improved data coverage, and comprehensive documentation that elevates the ease of use. The endpoints are now organized according to the modules, so you can find what you need as easily as you do on the platform.
We have added over 10 new endpoints and redesigned the existing ones to include all the keyword-, group-, and campaign-level data you may need. Check out these enhanced endpoints from Rank Tracker, this new endpoint from Forecast, and this one from Research.
What about the older version?
If you're using the older version of our API (v 1.2), find its documentation here. You can choose to continue using it alongside API 3.0, or fully move to 3.0 as per your needs. API 1.2 will still be functional, but it won't undergo maintenance or enhancements anymore.
Refer to this quick start guide if you need to, and try the API now.
Hey there,
We are excited to announce the launch of AI Summary for Forecast 🎉.
Analyzing the results of a Forecast is more than just looking at a compelling number of additional traffic and revenue. Among other things, it involves comparing the goal to previous rank trends, checking if it is practical and pitch-worthy, and measuring the growth with relevant metrics from a realistic baseline.
Looking at several aspects at once can be overwhelming, and the AI Summary eases this analysis.
A feature, available only on draft campaigns, that quickly analyzes the forecast, surfacing key insights and risks.
It summarizes the results, provides key insights on the supportive and possibly detrimental factors to reaching the set target, and surfaces any potential risks (just like a SWOT analysis that brings out Strengths, Weaknesses, Opportunities, and Threats).
For instance, it provides notable insights on keyword coverage, varying search trends, competitive landscape, seasonality, and improvement potential. It also surfaces any potential risks, such as a small share of keywords being responsible for a large share of forecasted sessions, and dependencies on technical and off-page SEO. This accelerates your preparation for the pitch, by proactively answering some of the potential questions your clients/stakeholders may have.
With AI Summary, immediately grasp the key factors that can lead to your campaign's success or pose a risk, so you can analyze them, strengthen your pitch, and manage them.
Explore AI Summary on a forecast scenario of any of your draft campaigns now!
Here's a quick summary of our recent updates to Rank Tracker.
In the campaign creation wizard, we automatically find the best keywords for your campaign, in terms of their relevance to your business and the additional traffic they could bring. We brought this feature into our Rank Tracker so you don't lose out on easily available high-quality keywords after going through the wizard. We source these keywords in order, from our keyword database and our AI-powered keyword research tool. The feature is now available to you at any time from the Add Keywords sidebar.
Also known as "People Also Ask", you can now see the questions that appeared in the SERP feature without having to download the SERP. In the keyword sidebar, under the Overview tab, you can see the questions that appeared in the latest Questions SERP feature (marked in blue if your website was present). This is only available for tracked campaigns.
You don't have to prepare your file in a specific format to upload your keywords through CSV anymore. As long as there is a column called 'keywords' in the CSV, we process it with OpenAI and detect the groups that they should be imported into. With this update, create campaigns with your own keywords smoothly, and save time on formatting.
Our Content Audit module is a comprehensive dashboard that surfaces opportunities to improve the content of the ranking pages for your keywords.
It proactively crawls landing pages and identifies a range of optimization opportunities, such as pages with missing or suboptimal titles or H1s, cannibalization issues, or keywords with missing pages.
Content Audit also captures the key content changes that had an impact on Visibility, to help you scale good practices and guide your content iterations.
Let's see the latest updates we made to improve your experience with Content Audit.
For Draft Campaigns, the Content Audit module used to be limited to surfacing only the categories of content opportunities and the keywords or landing pages that trigger them, but our users couldn't access the valuable data that justifies the opportunities, in the Opportunity sidebar.
With this update, we remove this access restriction, so you can view all the opportunity data you need to make decisions on how to improve your content.
This level of granularity unlocks key metrics that now allow you to analyze and prioritize your content opportunities at the keyword level, such as search data, ranking data, and the percentage of clicks on organic results. All of them are further processed by the Opportunity metric, which helps you focus on the content improvements with the highest potential of improving your website's Visibility.
We've also added the option to filter Content Audit results by specific Keyword Groups, enabling you to focus your content analysis on specific sets of keywords based on priority.
You can access the filter both on the main Content Audit page and within each Optimization Category page for more flexibility.
Filtering by Groups enables more targeted analysis like:
With this granular filtering, you can drill down on the Content Audit data most relevant to your goals.
Check out these improvements and let us know of any other ways we can help you make the most out of your Content Audit data! ➝ Try now
With the new feature recently added to the Forecast, you can now set a target rank range for keyword groups when setting up your scenarios. This allows you to create more flexible projections and analyze a range of possible outcomes, instead of tracking a fixed target.
The forecast estimations now contain ranges of values, so that you and your clients can calibrate your expectations of the SEO campaign results to fall within those ranges, rather than aim for either the most ambitious or the most conservative scenarios.
Forecasting with a Target Rank Range
In the first step of the Forecast Wizard, we have introduced a new option called "Target Rank Range".
When enabled, a second column is added to the "Target Rank" section, allowing you to select two target ranks for each keyword group in your scenario—a higher target and a lower target.
By enabling this option, the preview estimations for Additional Sessions and Additional Conversions throughout the setup will be calculated as a range, based on the two target ranks. This enables you to visualize the potential outcomes more accurately.
Analyzing the Range of Forecast Results
Once your scenario is saved, the forecasted results are displayed in ranges. Each result metric, including Additional Traffic (Sessions, Conversions, Revenue), Total Traffic, and the Ads Equivalent, is presented as a range between the least and the most you can expect.
The Monthly Forecast chart also showcases two sets of visual representations, one for each target, for all traffic metrics such as Sessions, Conversions, Revenue, and Visibility & Average Rank.
The Scenario sidebar now reflects that the goal is set between two targets, displaying the corresponding ranges for Target Rank and Target Visibility. This allows you to grasp the potential variations in your forecasted outcomes.
Tracking the Targets with Objectives
When you decide to start tracking the campaign and set your forecast scenario as a Campaign Objective, the target ranges get reflected in the Detailed tab. This enables you to track your progress against both the best-case and worst-case scenarios at a keyword level. You can easily visualize where you stand between these two extremes.
For each keyword in the objective, you can view the monthly estimated target rank range values, in the keyword target popup chart. This helps you see where to focus and prioritize your efforts on the keywords that are outside the estimated rank range.
Check out this new feature in your own Forecast scenarios ➡️ Try now!